Krenda Frushour

Krenda joined Blistex in January 2018, following a brand management career with Procter & Gamble, Mead Johnson Nutrition/Reckitt, and Eli Lilly. She successfully led both U.S. and Global teams driving growth on notable brands including Pantene, Iams, Eukanuba, Always, Tampax, Symbyax, and Enfamil.

As a results-oriented executive, Krenda focuses on innovation and brand equity building to achieve sustainable long-term growth. As part of the Blistex Inc. International team, she has effectively contributed to the enhancement of sales and brand equity across more than 70 countries.

Krenda’s commitment to cultural understanding, diversity, and business ethics extends beyond her professional responsibilities. She served in volunteer leadership positions for Next Up, Girl Scouts, and the Council of Better Business Bureaus (CBBB Board Member).

Krenda holds a Bachelor of Science degree in Business with dual majors in Marketing and Management, as well as an International Certificate, from the University of Wisconsin. She obtained a Master of Business Administration from Indiana University with dual majors in Marketing and Strategy, along with a minor in International Business.